Raise a Toast

From crust-to-crumbs, our love affair with the greatest thing since sliced bread.


As nostalgic as Mac & Cheese and less filling than Meatloaf & Mash, toast reigns as one of our favourite comfort foods. After a day spent in the Kitchen, slicing, dicing, tasting, stirring, smelling and more tasting, Lisa and me are often left with only an appetite for toast. My crisp slices are slathered with peanut butter, banana, and honey, while Lisa, more of a purist, opts for creamy butter, atop golden wedges of Wonder Bread.

It seems that we aren’t the only ones who hold toast as a sentimental soother. We took  poll and here is what we discovered;

  • 84% of people said cinnamon toast (sans crusts) makes them want to watch “The Flinstones,” drink apple juice and play with their lego
  • 79% of people said that they’re “never too full” for a piece of toast
  • 72% of people salivate at the sound of the toaster lever popping- up
  • 69% of people connect to eating toast in bed

Still not convinced toast is the greatest thing since sliced bread? How about that artist Lennie Payne earns his bread and butter by creating portraits with toast? Did you know that there are websites dedicated to immortalizing toast through art, song and haiku? Or, that there is a Toast Bible and a huge community that collects toaster memorabilia? While we wont be writing a book dedicated to toast anytime soon (good name for anyone who wants to: Toast of the Town), we will be looking into getting a new toaster!

In 1906, prolific author E.V. Lucas wrote that “…the noise from good toast should reverberate in the head like the thunder of July.” Over a century later, his words still ring true. Crunch on, our friends, crunch on.


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